This Advertising Cost of Sales (ACoS) Calculator is a valuable tool for businesses running paid advertising campaigns across platforms like Facebook Ads, Google Ads, and Instagram Ads. It helps track the effectiveness and profitability of your ads by calculating key metrics such as conversion rate, revenue, and profitability, giving you a clear understanding of your ad spend’s ROI. This calculator allows you to easily assess performance and make data-driven decisions to optimize your campaigns.

Key Features:

• Ad Spend & Metrics: Input your ad spend, cost-per-click (CPC), and conversion rate for platforms like Facebook Ads, Google Ads, and Instagram Ads to automatically calculate key metrics, including clicks, transactions, average order value (AOV), revenue, and ACoS (Advertising Cost of Sales).
• Scenario Planning: Set different scenarios (e.g., breakeven and ideal) to see how changes in sales price, product cost, shipping fees, and gross margin affect your profitability across various advertising channels.
• Dynamic Calculations: As you adjust input values such as CPC, clicks, and conversion rate, the calculator automatically updates, providing real-time insights into your ad performance.
• Expected Metrics: Includes essential metrics such as ROAS (Return on Ad Spend) and ACoS to help you gauge the efficiency of your ads on Facebook, Google, and Instagram.

How to Use:

1. Enter Your Ad Spend: Begin by entering your ad spend for Facebook Ads, Google Ads, or Instagram Ads in the designated cells (B5:B9). See the impact of your investment on key performance indicators.
2. Fill in Colored Cells: Enter values for CPC, conversion rate, sales price, and product costs in the colored cells. The sheet will automatically adjust and provide you with updated metrics, such as revenue, profit, and ACoS.
3. Analyze Scenarios: Use the scenario section to understand how different cost structures (e.g., breakeven vs. ideal) affect your ad spend and profitability across the platforms you are using.

This calculator is perfect for e-commerce businesses or advertisers leveraging Facebook Ads, Google Ads, and Instagram Ads to track ad performance and optimize ad spend for better results.